EXPERIENCE

Redefining the bridal & formal

Rachel Campbell Photography

Grayce is an independently female owned multi-location bridal & formal wear company. We know finding the perfect dress can be both wildly exciting and scary or overwhelming, all at the same time. The Grayce Experience creates a safe & empowering environment where finding the perfect dress becomes a memory you treasure. Our award winning bridal experience is raved about by brides from all over the country. To get an in depth look at our experience, click here.
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We are MORE than a bridal shop. We exist to serve, celebrate, and empower women. We are passionate about carrying this mission out to ALL - every size, shape, color, orientation, or background.
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We are dedicated to providing careers that give women real tools to grow, reach their full potential, break down barriers, and impact the lives of other women. We believe that a team of strong, humble, and passionate leaders is essential in creating exemplary experiences for those we serve.
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We believe in reckless love, abundant grace, and fierce generosity. A portion of all sales at Grayce are donated to support the work of 501(c)(3) To Cry For Grace (see more below).
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For us, your shopping experience means so much more. You’re going to find gorgeous spaces and stunning designer gowns, but you’re also going to be welcomed into a community that will be there for you every step of the way. You’re going to support the dreams and potential of women everywhere. You’re going to give back to those less fortunate. A dress is just the beginning. At Grayce, it will always be more.



You’re engaged... what’s next?

We’ve got you, girl! Check out a handy section of our site just for brides! We’ve gathered helpful resources just for you.

Work with us!

If you love people, fashion, and working hard, Grayce could be a great fit for you! We’re always looking for individuals who are humble, hungry and smart to join our constantly growing team. Click the button below to learn more about our culture & careers!

The ladies behind the brand

Take your Grayce experience to the next level with our upgrade options!

Events & Promotions

Explore our exclusive
Ana Sophia collection

Ana Sophia is a diverse collection of wedding gowns we have partnered with multiple designers to curate. These gowns are completely unadvertised and not shown online anywhere! For a dress you won’t find all over Pinterest or at tons of other stores, shop Ana Sophia in all Grayce locations!


New: Shop Online!

Now you can shop our formal, mothers, accessories, and gift items from the comfort of your favorite device!

View our in stock inventory as well as items available for special order from the designer!

Enjoy the convenience of an online experience while still supporting your local small business and the charities we support!


You’re helping us help them.

A portion of every dollar spent at Grayce supports a female-founded organization fighting malnutrition in children.

To Cry For Grace is a 501(c)(3) charitable organization founded by Brianna Dale, the sister of Grayce Founder & CVO, Courtney James.