Who We Are

Hi! We’re so glad you found us! We are a group of super passionate women dedicated to creating exemplary formal attire shopping experiences! We’re your hype woman, your confidant, your stylish BFF. We LOVE what we do and why we do it! We come from many different backgrounds and career paths. Most of us came for the fashion and the love of helping people, but we all stay because we’ve found more.

At Grayce, you’re going to find gorgeous dresses, but we know you can find that at most bridal shops. The real magic is in what you don’t expect to find. Behind all the sparkly things is a purpose so much bigger than fashion and fun.

It’s the precious life moments that you trust us to be part of. It’s the belief that you deserve the absolute best. You deserve to be surprised and delighted; listened to and inspired. You deserve an experience that helps you feel great in your skin, welcomed into a family, and transported from an ordinary day into one that dreams are made of.

It’s about you. And it’s about them - our team members. We believe that extraordinary experiences require extraordinary humans to give them. The magic is in the many, many hours of training we put into each and every stylist so that they can be fully present, intuitive, and knowledgeable as they help you find the most important dresses you’ll ever wear. It’s the leadership development we’re so crazy about that not only makes our team members better stylists, but better humans.

And it’s about them - those less fortunate. We have officially partnered with another female-founded organization dedicated to combatting malnutrition in children living in the Democratic Republic of Congo. A portion of every dollar spent at Grayce is actively used to help save these children. Read more about our cause here.

We’re more than a bridal shop. We are a mission; a movement to better the lives of women everywhere.

Our Mission

At Grayce, our mission is to serve, celebrate, and empower women.

While this is a short & seemingly simple statement, it holds deep meaning. We believe in serving not just as a behavior we display in our stores, but as a way of life. We believe in a model of service that is not obligatory, but chosen out of a humble strength and deep care for those around us. It is born out of a belief that every person is worthy of spectacular experiences, genuine love and kindness, and feeling valued. We commit to serving our customers, our communities, and our fellow team members. True service comes from a place of strength and security and is the highest form of leadership.

We exist to celebrate because the world needs more joy. We serve people not just through special events, but through the huge life moments that those events represent. We celebrate individuality, growth, and love. We celebrate every shape, size, and color. We bring true excitement to our jobs and believe in lifting each others’ spirits through our positivity and encouragement. Women are so often told that we must fit a certain mold or that we are not enough. We commit to creating an environment where a woman is celebrated just as she is and walks away more confident and happy than she came.

The term “empower” is perhaps overused in present culture, but we believe in a form of empowerment that goes beyond a catchy saying or an alluring tagline. To empower another, one must have power to give. As team members at Grayce, we prioritize our own growth and the development of people skills so that we have the expertise and strength to give to others. We are committed to learning how to navigate tricky dynamics within group settings so that we can truly empower women to find their voice and make big decisions. We are passionate about giving our team members training and education that grows them as people and not just employees, so that they are truly empowered to live better lives, have healthier relationships, and pass along that gift to others.

Our Values

Family

We value a strong family culture that not only includes our team, but our guests, business partners, and industry friends. We believe this fosters a safe, encouraging environment that also holds us to higher standards and encourages growth.

Excellence

We believe that if something is worth doing, it is worth doing to the very best of our ability. We do not settle for doing things half way or with questionable effort. The extent of our impact on the world depends on the size of our devotion to excellence.

Leadership

We believe in the importance of training, developing, and equipping leaders within our organization. We believe every member of our team is in a leadership position and that the investment into building people is what allows us to positively impact as many lives as possible.

Grace

Our namesake value encourages a spirit of kindness and humility. We choose to assume the best of others and give second chances, extended with the encouragement and support that motivates one to improve. We give the grace we wish to be shown.

Gratitude

We choose to live our lives in a state of thankfulness. We do not take our blessings for granted. We are grateful for every person that walks through our doors and believe that even the challenges or losses can be opportunities for learning and growing.

"Say Something!"

We believe that open, honest communication is the foundation for a healthy team as well as the best way to serve our guests. We commit to proactive feedback, the intentional sharing of our ideas, and the creative process of expressing our dreams and aspirations. When others may hesitate to speak up, we lean in. Where some may brush things off, we reach out to go the extra mile and leave nothing unsaid. When many say “It’s not worth mentioning” or “not possible”, we say, “Let’s find a way!” At Grayce, we believe that every voice matters and is integral to problem solving and growth.

Integrity

We value doing the right thing, in dealing fairly, and maintaining great character through even the smallest situations.

Personal Responsibility

We believe in communicating clear expectations and holding ourselves to the standards we've set. We want our guests to trust that we will live up to the promises we've made and always make any mistakes or challenges right. We value a work culture in which personal responsibility, follow through, and ownership of one's words, actions, attitude, and performance is foundational and consistent. We pledge to hold ourselves and each other accountable to uphold and live out the values and mission we have all committed to.

No Gossip

We commit to building a culture in which no one fears what is being said about them when they’re not around. We resist the urge to let others’ lives, choices, or personal affairs become topics of conversations. We believe that our words have great power and we choose to speak with positivity, kindness, and restraint.

People Over Policy

We believe that people always come first and commit to ensuring that our words and actions always convey warmth, understanding, and kindness before they ever communicate a policy. While we do have best practices and policies to assist in running an efficient business, we never want those ideas to be conveyed in a way in which they feel more important than other humans.

Who We Are

Our Mission